Calculator
LTV, CAC and LTV:CAC Ratio Calculator
The 3 most important customer acquisition metrics in one tool. Calculate Lifetime Value, Customer Acquisition Cost, and the ideal ratio for your SaaS.
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LTV
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Lifetime (months)
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LTV:CAC Ratio
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Payback (months)
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What is a good LTV:CAC ratio?
The SaaS industry benchmark for a healthy business is an LTV:CAC ratio of at least 3:1 — meaning the customer value should be 3× the acquisition cost. Below 1:1 the business loses money on acquisition. Between 1:1 and 3:1 it's in the danger zone.
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