Ciudata

Ciudata is a company dedicated to researching and developing tools for resource optimization. It emerged from a need identified through corporate research: the lack of digitized census data on businesses. To address this, it developed a user-friendly tool with applications for different areas of a company (sales, distribution, marketing departments, etc). It includes information on every business in the city of Montevideo. The tool also lets users view every point of sale through digital photography, bringing a visual element into decision-making. It also includes a wealth of related data to address various business needs. Information can be analyzed by sociodemographic variables (industry, business type, geographic area, among others), grouping demand segments to develop strategies tailored to each case.