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LTV, CAC and LTV:CAC Ratio Calculator

The 3 most important customer acquisition metrics in one tool. Calculate Lifetime Value, Customer Acquisition Cost, and the ideal ratio for your SaaS.

Average revenue per customer/month (ARPU)

Gross margin (%)

Monthly churn rate (%)

CAC (cost to acquire 1 customer)

What is a good LTV:CAC ratio?

The SaaS industry benchmark for a healthy business is an LTV:CAC ratio of at least 3:1 — meaning the customer value should be 3× the acquisition cost. Below 1:1 the business loses money on acquisition. Between 1:1 and 3:1 it's in the danger zone.

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<iframe src="https://cazaproducto.com/en/herramientas-gratis/calculadora-ltv-cac?embed=1" title="LTV, CAC and LTV:CAC Ratio Calculator" width="100%" height="720" loading="lazy" style="border:1px solid #e8e0d4;border-radius:12px;"></iframe>
<p style="font-family:system-ui,sans-serif;font-size:12px;"><a href="https://cazaproducto.com/en/herramientas-gratis/calculadora-ltv-cac">LTV, CAC and LTV:CAC Ratio Calculator</a> by <a href="https://cazaproducto.com/en">Cazaproducto</a></p>

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What is a good LTV:CAC ratio?

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